Director, Digital Product - eCommerce
Build-A-BearSt. Louis, Missouri, United States
Posted February 26, 2026
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, operates around 400 retail and franchise locations worldwide where customers create personalized stuffed animals. The company blends experiential retail with entertainment, encouraging creativity and emotional connection through its signature custom‑making process. Its culture centers on employee engagement, community impact, and a heart‑driven brand ethos, earning repeated recognition as a top workplace. Build‑A‑Bear’s unique blend of interactive retail, creative product design, and strong employee values distinguishes it in the children’s and experiential retail sectors.
Job Description
The Director, Digital Product leads the strategy and execution of Build-A-Bear's direct-to-consumer digital experiences with a mobile-first approach, owning the digital product roadmap across US and UK markets, as well as select global sites, in service of commercial growth and conversion optimization.
Requirements
- Define and communicate a clear digital product strategy aligned with company goals
- Own the digital roadmap, informed by guest needs, data, and business priorities
- Champion a data-driven approach to prioritization, tradeoffs, and decision-making
- Partner closely with Tech team and leads to deliver commercially impactful solutions
- Lead delivery of product features and enhancements, ensuring speed, quality, and impact
- Drive adoption, performance, and continuous iteration using customer insights and analytics
- Monitor competitive landscape and emerging technologies to maintain a leading digital experience
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Health Insurance
- Paid Holidays
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- Life Insurance
- Employee Assistance Program