Assistant Manager - Marketing

The role of Assistant Manager - Marketing involves handling one or two key B2C brands, developing and executing marketing plans, working closely with business stakeholders, and driving innovation pipeline development. The role requires a strong understanding of marketing functions, advertising, research, and media plans, as well as accounting of marketing expenses.

Requirements

• Fine tune Strategic Brand Vision & Brand Core for the assigned brand and Long Term Growth plan with Senior Manager/Marketing head
• Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in alignment with Brand Vision & Brand Core
• Work closely with Business Head, Regional Business Managers and provide full support towards achievement of Business objectives / Vols
• Strengthen Brand Parameters by smart utilization of Marketing Mix striking balance between Business objectives and Brand Objectives
• Drive ROI on marketing investments by constantly measuring and evaluating spends
• Closely working with Ecommerce team to plan and execute performance campaign on the portfolio on Digital medium
• Track channel wise financial metrics and plan interventions to generate top and bottom line metrices
• Plan and execute BTL led marketing initiatives –for trade and consumer activations in key geographies
• Drive Innovation Pipeline Development for the Brand
• Day to day Coordination with Vendor as well as internal team (Packaging, procurement, plants, Supply Chain) for any changes with respect to Packaging and / or Aws as well as Estimates, PO, Bills and payments for marketing function
• Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion for the marketing function to provide specific inputs to grow the brands

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment