Digital Marketing Manager
CaliberlyDubai, United Arab Emirates
Posted December 11, 2025
16000 - 18000 AED
Full Time
About the Company
Caliberly is a talent acquisition firm that connects highly skilled professionals with leading brands across the MENA region and beyond, sourcing talent for roles at all levels across three continents. Leveraging a segmented market network, the company offers recruitment, staffing, temp staffing, HR, and talent search services to meet diverse business needs. With a focus on quality and ethical sourcing, Caliberly positions itself as a bridge between job seekers and employers, ensuring a seamless match for both parties. Its commitment to upholding industry core values and delivering caliber talent sets it apart in the competitive recruitment landscape.
Job Description
We are hiring a Digital Marketing Manager for a leading organization specializing in innovative applications and gaming solutions. The ideal candidate will have a proven track record in B2C marketing, with significant experience in gaming applications or related industries.
Requirements
- Develop and execute comprehensive B2C marketing strategies for gaming or application-based products to drive user acquisition, engagement, and retention.
- Oversee digital marketing campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), TikTok, and others.
- Manage performance marketing efforts, optimizing campaigns for ROI, CPA, and user retention metrics.
- Conduct in-depth market research to understand customer behavior, competitor strategies, and industry trends.
- Analyze and interpret campaign performance data, generating actionable insights and recommendations.
- Manage SEO and ASO (App Store Optimization) strategies to enhance app visibility and downloads.
- Lead influencer marketing initiatives and partnerships to amplify brand reach and credibility.
- Build and maintain a robust marketing calendar aligned with business goals and product launches.
- Monitor budgets, forecasts, and spending to ensure cost-effective campaign execution.