Demand Generation Specialist
Campfire InteractiveVirginia, United States • Ann Arbor, Michigan, United States
Posted March 20, 2026
Full Time
About the Company
The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels.
Job Description
The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels.
Requirements
- 2-3 years experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with: HubSpot, Apollo or similar outbound automation tools, 6sense or similar intent/data platforms, LinkedIn Campaign Manager, Google Ads (Search, Display, Retargeting).
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
- Growth mindset with a strong desire to learn new tools and expand marketing expertise.
