Holland America Line is seeking a Senior Manager, Loyalty Marketing to oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey.
Requirements
- Strategy Development: Lead the end-to-end development of a comprehensive, multi-year Loyalty vision and strategy for both Holland America Line and Seabourn.
- Innovation: Identify and prioritize enhancements to loyalty offerings based on guest insights, competitive analysis, and performance data.
- Execution: Create and deploy marketing campaigns to drive commercial goals.
- Data Analysis: Analyze loyalty campaign performance and provide insights to optimize future campaigns.
- Collaboration: Serve as a strategic partner to Revenue Management, Sales, Brand Marketing, Contact Center, and Guest Experience teams to align loyalty initiatives with commercial priorities.
- Process and Budget Management: Manage and maintain all enterprise collateral. Lead the Loyalty budget and manage end-to-end vendor sourcing, approvals, and contract signing, ensuring gift inventory stays reliably stocked through smart forecasting and purchasing.
- Reporting: Own Loyalty KPIs including retention, rebooking rate, and guest lifetime value. Manage campaigns and ensure optimal ROI through data-driven decision-making.
Benefits
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement