Loyalty Marketing, Senior Manager

Holland America Line is seeking a Senior Manager, Loyalty Marketing to oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey.

Requirements

• Strategy Development: Lead the end-to-end development of a comprehensive, multi-year Loyalty vision and strategy for both Holland America Line and Seabourn.
• Innovation: Identify and prioritize enhancements to loyalty offerings based on guest insights, competitive analysis, and performance data.
• Execution: Create and deploy marketing campaigns to drive commercial goals.
• Data Analysis: Analyze loyalty campaign performance and provide insights to optimize future campaigns.
• Collaboration: Serve as a strategic partner to Revenue Management, Sales, Brand Marketing, Contact Center, and Guest Experience teams to align loyalty initiatives with commercial priorities.
• Process and Budget Management: Manage and maintain all enterprise collateral. Lead the Loyalty budget and manage end-to-end vendor sourcing, approvals, and contract signing, ensuring gift inventory stays reliably stocked through smart forecasting and purchasing.
• Reporting: Own Loyalty KPIs including retention, rebooking rate, and guest lifetime value. Manage campaigns and ensure optimal ROI through data-driven decision-making.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement