Lifecycle Marketing Specialist

We're looking for a Lifecycle Marketing Specialist to build and optimize emails and email campaigns that guide customers from their first interaction through purchasing a home. This is a hands-on role responsible for executing high-performing emails and campaigns, segmentation strategies, and automated nurture programs using Salesforce and Salesforce Account Engagement (Pardot).

Requirements

• 2–5+ years of experience in lifecycle marketing, email marketing, or marketing automation
• Hands-on experience building campaigns in Salesforce Account Engagement (Pardot)
• Proven ability to build and manage segmented lists and audience rules
• Experience implementing dynamic content and personalization
• Strong email copy writing skills with messaging tailored to buyer journey stages
• Experience building and editing email templates within marketing automation platforms
• Experience creating automated drip campaigns and nurture programs
• Strong understanding of CRM systems and lifecycle marketing
• Experience with behavioral segmentation and audience targeting
• Deep understanding of email marketing best practices and deliverability
• Ability to analyze campaign data and translate insights into actionable improvements
• Experience conducting A/B testing and interpreting results
• Strong attention to detail and campaign QA discipline
• Strong communication skills and the ability to collaborate cross-functionally with marketing, sales, and technical teams

Benefits

• 100% Employer - paid quality Health Care Plan that includes Medical, Dental, Vision
• Competitive Wages
• Quarterly bonus program
• Retirement Plans + employer match
• Paid Time Off