This position assumes responsibilities of leading the development of F&BP e-business in particular e-market place channel by setting up a clear roadmap and building strong partnerships with operators to accelerate the sales development of an existing platform.
Requirements
- Planning e-marketplace budget & campaign roll-out plan
- Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on the e-marketplace analysis
- Create and develop innovative initiative for sustainable growth of e-marketplace
- Communicate with Global & Regional team about e-marketplace campaign and project plan
- Preparing launch phase for e-marketplace boost up & omni-channel activation
- Collaborate with CX team to set up e-marketplace member acquisition and retention plan, drive project for luxury customer and omni-journey experience
- Closely work with paid & owned media team to draw seamless digital client journey within e-marketplace platform
- Monitor the data to define the strategies to increase client value
- Monitor the data to plan on segmentation and set the target to engage with e-marketplace customers
Benefits
- Competitive salary
- Benefits package
- Opportunities for career growth and development