Sr ABM and Paid Social Media Manager (Remote)
Cengage GroupAthens, Ohio, United States
Posted December 10, 2025
77100 - 100200 USD
Full Time
About the Company
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
Job Description
Join Cengage's Infosec marketing team as a Senior ABM and Paid Social Media Manager and help us build the future of cybersecurity awareness and training!
Requirements
- Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
- Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts.
- Develop and implement nurturing strategies for Sales’ target accounts.
- Build personalized multi-touch campaigns with account- and persona-specific messaging.
- Build tailored marketing materials for target accounts.
- Continuously optimize programs based on data and Sales feedback.
