Assistant Brand Manager - International Market (Philippines)

Job Description: 1. Market & Consumer Research Work with business development, CMI team and external partners to research and analyze consumer behaviors, competitor activity and touch point usage for developing communication and go-to-market plan. 2. Communication & Go-to-market Plan Work with digital agency to position the brand for growth. Develop communication strategy and go-to-market plan. Connect online and offline touch point. Leverage internal support and drive collaboration with distributor. 3. Content Management Knowing which platform different kinds of content are best suited to. Designing and implementing creative content strategies to increase awareness and engagement. Monitor and update contents in CP-Meiji Singapore website. Ensuring that messaging and activities are aligned with brand and company values. Project Management for New product launch Assisted in developing product concepts aligned with brand positioning and market gaps. Coordinated and develop with design, R&D & RA teams on product features, packaging, and naming. Maintained NPD project schedules and tracked milestones from ideation to launch. Ensured timely delivery of tasks related to packaging, design, and go-to-market planning.