Senior Marketing Analyst and Data Specialist
CHCPMidland, Texas, United States
Posted May 7, 2026
Full Time
About the Company
CHCP (The College of Health Care Professions) is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields.
Job Description
We are looking for a detail-oriented and analytical Senior Marketing Data Analyst to join our team. The ideal candidate will have strong technical and analytical skills with extensive working knowledge of various marketing and analytics platforms.
Requirements
- Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation.
- Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams.
- Monitor and evaluate search marketing performance, trends, and KPIs.
- Manage and maintain data integrations across marketing and CRM platforms.
- Ensure data accuracy and consistency across reporting systems.
- Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making.
- Utilize analytics platforms to identify opportunities for optimization and growth.
- Assist in tracking ROI, conversion metrics, and funnel performance.
Benefits
- 401(k)
- 401(k) Employer Match
- Paid Holidays
- Floating Holiday
- Mental Health Day
- Referral Bonus Program
- Tuition Assistance Program (TAP)
