Digital Marketing Senior Analyst

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. We're building Citi Ads, Citi's Commerce Media business, from the ground up, and we're looking for a digital media subject matter expert.

Requirements

• Ensure all on site campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
• Review marketing strategies, plans and creative with Marketing leads at critical phases of process
• Socialize Journey enhancement roadmaps and supporting customer research
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Marketing Owners to resolve.
• Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
• Ensure that projects are effectively planned, managed and monitored
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages
• Unplanned time off (sick leave)
• Paid holidays