Media Lead Analyst

Citi is seeking a Media Lead Analyst to lead integrated media campaigns and develop consumer-focused briefs. The role requires 6-10 years of experience in consumer marketing, advertising, and/or media, with a Bachelor's/University degree and a Master's degree preferred.

Requirements

• 6-10 years of experience in consumer marketing, advertising, and/or media
• Bachelor’s/University degree, Master’s degree preferred
• Develop integrated media campaigns from inception to execution
• Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions
• Drive successful integration of campaigns across all marketing channels/touchpoints
• Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
• Manage legal and product review process for all media creative
• Provide guidance to internal business partners in the development of marketing materials
• Partner with and leverage research team to understand consumer insights for brief development
• Manage day-to-day relationship with our agencies
• Take ownership over competitive insights for your products/services
• Appropriately assess risk when business decisions are made

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages
• paid holidays
• discretionary and formulaic incentive and retention awards