Lifecycle Marketing Program Specialist (ClassPass)

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond.

Requirements

• 3+ years in growth marketing, performance marketing, analytics, or similar data-driven roles
• A track record of running lifecycle campaigns with measurable business impact
• Strong experience using SQL and Excel to uncover and communicate insights
• Deep familiarity with referral, onboarding, and engagement strategies
• Confident building testing plans, interpreting A/B results, and applying learnings at scale