We are looking for a Lead, Marcom Campaigns to lead our Marcom & Brand campaigns and play a key role in Brand strategy, someone who knows that in a world of noise, clarity is the only thing that wins.
Requirements
- Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.
- Plan, manage, and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs.
- Manage and build customer base initiatives to develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.
- Lead and coordinate all aspects of integrated multi-channel campaign development from briefing to execution, and teaming closely with the squad (marketing, social media, media, product, marketing automation, web, and customer experience)and partner agencies to deliver on-time, and on-budget
- Monitor Key Performance Indicators (KPIs): Track and analyze performance metrics to gauge the effectiveness of acquisition and communication efforts, culminating in post-campaign reports with actionable insights and learnings, built in collaboration with media and performance teams.
- Work closely with media partners and performance & insights teams to optimize brand and campaigns.
- Ensure integration of acquisition campaigns with the overarching plan for the brand, aligning objectives, strategies, tactics, and KPIs.
- Identify and prioritize target audience needs by segments and markets, focusing on key value drivers and competitive differentiators.
- Work closely with the brand team and social media lead to ensure communications consistency.
- Keep up to date with market developments, new trends in advertising, in social media and in branding, consumer insights and competitor strategies.
- Plan the annual advertising budget, closely monitor the budget in collaboration with the finance department to reach business objectives and optimize ROI, and maintain meticulous oversight of daily expenditures.
- Evaluate and solve problems that may arise during project realization by providing creative solutions.
- Ensure project scope and timelines are met, resolving issues and escalating when necessary.
- Building project plans, tracking documents and campaign frameworks to effectively manage brand and acquisition programs, inform and keep project team members organized.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
