Product Marketing Manager
CohuPoway, California, United States
Posted October 23, 2025
Full Time
About the Company
Cohu is a leading supplier of semiconductor test handlers and contactors, offering a broad range of automated test equipment, inspection, and metrology solutions. With market leadership in RF Power Amplifier/Front-End Module Testing, Cohu accelerates manufacturing time-to-market through optimized yield and productivity. The company's global presence and commitment to innovation make it a distinctive player in the semiconductor industry.
Job Description
This Product Marketing Manager role focuses on building and growing a profitable business for thermal systems, specifically within the semiconductor test market. The role involves product definition, go-to-market strategy, business development, and managing product life cycles. The ideal candidate will be an entrepreneurial product CEO focused on understanding customer needs and transferring that knowledge to the sales channel.
Requirements
- Define target customer segments and value propositions for thermal applications.
- Conduct market research, competitive analysis, and customer interviews.
- Develop product positioning and messaging.
- Identify and assess new business opportunities.
- Evaluate ROI across program phases.
- Coordinate and cross-functional teams.
