Base Social Lead

Coinbase is seeking a Social Lead to own and evolve their social presence across platforms, shaping how Base shows up online, from daily conversation on crypto Twitter to large-scale ecosystem storytelling.

Requirements

• 6+ years managing social media or digital content for high-growth technology, crypto, or internet-native brands.
• Leadership: Experience running teams, building and executing content strategy, and developing talent.
• Crypto native: Deep familiarity with crypto culture, communities, and platforms.
• Strong content instincts: Ability to craft clear, concise, and culturally relevant posts that resonate with technical and non-technical audiences.
• Creative & experimental: Comfortable testing new formats, memes, and content strategies to reach new audiences and keep the brand culturally relevant.
• Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy.
• Operational excellence: Ability to manage multiple initiatives simultaneously while maintaining high-quality output.
• Voice & brand sensibility: Strong sense of tone and audience, with the ability to maintain a credible and engaging brand voice.

Benefits

• 401(k)
• Medical, dental, vision