Paid Ads Specialist
Coins.phTaguig, Philippines • Shanghai, Shanghai, China
Posted August 19, 2025
Full Time
About the Company
Coins.ph is a leading crypto brand in the Philippines, offering easy access to Web3 and digital assets through its user-friendly mobile app. With over 16 million users, Coins.ph provides financial services including cryptocurrency trading, money transfer, and remittances, positioning itself as a trusted player in blockchain technology and emerging markets. The company is dedicated to fostering an open financial system and seeks passionate professionals to drive innovation and growth.
Job Description
We are seeking a Paid Ads Specialist to manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, focusing on efficient spend and performance optimization. This role requires a keen eye for data, attention to detail, and a drive to grow in performance marketing. The ideal candidate will analyze data, test creatives, and collaborate with teams.
Requirements
- 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools)
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU)
- Basic knowledge of audience targeting, keyword strategy, and attribution models
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc)
Benefits
- Opportunity to grow into a mid-level performance marketing role
- Collaborative, data-driven, and growth-oriented team culture
- Exposure to multi-channel campaigns in a fast-scaling environment
