Senior Product Marketing Manager

CoLab is hiring a Senior Product Marketing Manager to join their fast-growing product marketing team. The role involves developing and executing tactical launch plans, partnering with Product Management and Marketing, and creating messaging that resonates with engineering teams. The ideal candidate has 5-7+ years of experience in B2B software or manufacturing and 2+ years of experience in product marketing.

Requirements

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for CoLab's Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches, not just at major release moments
• Review and elevate messaging across marketing, especially for technical or product-focused content

Benefits

• Extended health and benefits package
• Unlimited paid vacation
• RRSP matching
• Stock options