Director of Audience Development and Analytics, Allure & SELF
Condé NastNew York, New York, United States
Posted February 18, 2026
140000 - 160000 USD
About the Company
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. 
The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.
Job Description
Allure is seeking a Director of Audience Development and Analytics to serve as a strategic connector across all teams at Condé Nast, advocating for audience priorities and ensuring alignment with Allure and SELF’s KPIs. The ideal candidate is a subject matter expert in SEO, AIO, newsletter, community engagement, content analytics, social strategy, and other audience initiatives. Responsibilities include developing and optimizing social and search strategies, managing partnerships, overseeing email campaigns, reporting on performance, and driving commerce growth & subscriptions.
Requirements
- Drive audience development initiatives across Allure and SELF with a focus on newsletters, partnerships, SEO, AIO, and other organic distribution channels including social.
- Serve as the primary liaison for all audience development priorities maintaining open lines of communication across editorial, product, technology, commerce, commercial and marketing teams.
- Partner with editors to ensure content is optimized for all major distribution channels (including search, social, and newsletters) and collaborate with product and technology teams to enhance performance at key traffic-driving moments.
- Develop and manage an ongoing testing strategy across audience funnels, including paid marketing and audience data acquisition strategies.
- Lead organic promotion strategies for major Allure tentpole events such as Best of Beauty, Best of Beauty Live and Readers’ Choice Awards ensuring cohesive and timely execution across platforms.
- Partner with editorial leadership to evolve the newsletter portfolio from concept development to performance testing.
- Monitor and report on performance metrics.
- Identify emerging opportunities for audience engagement that align with editorial vision.
- Conduct regular analysis of competitors and audience behavior to surface trends, inform future strategy, and uncover growth opportunities across channels.
Benefits
- Health insurance
- Retirement plan
- Paid time off
- Employee relocation assistance