Brand Manager - Sea Smoke Winery

The Brand Manager position is responsible for delivering specified business targets through the development and execution of brand strategies and plans. The job includes portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication.

Requirements

• Development and execution of strategic and annual marketing plans
• Delivery of volume, share and profit objectives
• Building premium consumer / trade equity for the brand
• Developing and executing insights based strategic innovation plans
• Managing brand projects and overall budget allocation
• Managing outside agency initiatives
• Leading cross-functional team meetings
• Visiting key markets in support of market blitzes, new product launches, surveys, etc.
• Communicating with Senior Management, field personnel, agencies and cross functional teams

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Four Day Work Week