Senior Marketing Manager, Customer Brands

We are looking for a Senior Marketing Manager to own and grow a portfolio of private label contact lens brands for strategic customers. This is a high-impact role for a strategic, hands-on marketer.

Requirements

• Own brand strategy, positioning, and P&L for a portfolio of private label/customer brands
• Lead growth roadmaps, lifecycle management, and portfolio expansion across customer segments
• Develop compelling brand stories, visual identity, and packaging strategies aligned to customer needs
• Drive forecasting, demand planning, and budget ownership in partnership with Finance and Sales
• Collaborate with Sales and Account Managers on launches, promotions, and customer-specific programs
• Guide creative and digital agencies to deliver impactful, insight-led campaigns
• Support digital and e-commerce strategies, using analytics to optimize performance
• Ensure all marketing activities meet FDA, labeling, and regulatory requirements
• Lead cross-functional teams through customer brand go-to-market initiatives
• Coach and develop junior marketers, fostering strong execution and accountability

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Health Insurance
• Dental Insurance
• Vision Insurance
• Disability Insurance
• Life Insurance