Product Marketing Manager

Rise92 is seeking a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for their platform. The role involves developing and owning the go-to-market strategy, defining product positioning and messaging, and collaborating with product and growth teams.

Requirements

• Develop and own the go-to-market strategy for new features, launches, and community initiatives.
• Define and refine product positioning, messaging, and differentiation based on audience insights and market research
• Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
• Develop compelling marketing assets, including landing pages, email campaigns, case studies, pitch decks, and promotional content.
• Lead competitive and market analysis to ensure Rise92’s offerings are strategically positioned.
• Partner with content, PR, and design teams to craft thought leadership and product narratives.
• Drive user acquisition and engagement campaigns across digital, community, and partner channels.
• Support event marketing, partnerships, and PR efforts tied to product milestones and ecosystem launches.
• Analyze product adoption metrics and campaign performance to optimize messaging and positioning.

Benefits

• Competitive salary
• Opportunity to work with a startup and contribute to its growth
• Collaborative work environment