Associate Performance Marketing Manager

Cresco Labs is seeking an Associate Performance Marketing Manager to support the strategic development and execution of initiatives to attract new customers and build loyalty with existing customers. The ideal candidate will have 3+ years of experience in media planning/analysis, 2+ years of experience in email/text marketing, and a genuine interest in the cannabis industry.

Requirements

• Bachelor's degree in Marketing, Communications or related field
• 3+ years of experience in media planning/analysis
• 2+ years of experience in email/text marketing
• Current channel expertise and experience in learning new methods of advertising, email, and lead generation/acquisition
• Retail + CPG experience preferred inclusive of experience with direct-to-consumer tactics
• Experience planning and/or managing traditional paid media channels (print, out-of-home, direct mail)
• Experience planning and directing digital media including a deep knowledge of the programmatic landscape
• Knowledge of digital marketing tools (e.g. Ad Servers, Google Analytics, Ad Words, etc.)
• Experience with email and text marketing platform strategy (Customer.io, Alpine IQ)
• Strong numerical and analytical skills required resulting in communication of insights to influence future actions and programs
• Strong communication skills are required to concisely convey ideas and drive collaboration amongst cross-functional partnerships to achieve clear strategies and seamless execution of programs
• Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial environment with a track record of supporting processes from start to finish
• Genuine interest in and passion for the cannabis industry is required

Benefits

• Major medical, dental and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays and paid time off
• Annual discretionary bonuses
• Stock options
• Participation in our employee discount program