Omni-Channel Marketing Manager
CricutUtah, United States
Posted March 9, 2026
Full Time
About the Company
Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything.
Job Description
Cricut is seeking a detail-oriented and highly motivated Omni-Channel Marketing Manager to join our DTC Omni-Channel Marketing team. This role supports omni-channel lifecycle marketing programs from strategy through execution in Braze across email, push notifications, SMS, in-app messages, and automated customer journeys to increase user engagement and drive incremental business results.
Requirements
- 3+ years of experience in DTC, CRM, lifecycle, or digital marketing.
- Hands-on experience building and executing campaigns in Braze or another Customer Engagement Platform such as Salesforce Marketing Cloud, Klaviyo, or Iterable.
- Proven ability to deploy campaigns across email, push notifications, SMS, in-app messages, and automated customer journeys.
- Strong understanding of audience segmentation, lifecycle marketing principles, and personalization best practices.
- Experience designing and optimizing A/B or multivariate testing programs.
- Knowledge of email deliverability standards and compliance regulations (CAN-SPAM, GDPR, etc.).
- Experience supporting lifecycle strategies focused on retention, reactivation, or subscription-based programs.
- Familiarity with analytics and reporting tools such as Google Analytics, Looker, Domo, or similar BI platforms.
- Strong analytical and problem-solving skills with high attention to detail.
- Ability to manage multiple projects and deadlines.
- Excellent communication and collaboration skills in a fast-paced, team-oriented environment.
- Bachelor’s degree in Marketing, Advertising, or related field preferred.
Benefits
- 401k Matching
