VP, Strategy

Critical Mass is looking for a VP, Strategy to lead strategic initiatives across a dynamic portfolio of premium brands and accounts spanning performance marketing, brand building, and customer experience domains.

Requirements

• Proven strategic experience at a VP or Group Director level in advertising or marketing agency setting, or related field
• Proven success managing complex, high-stakes client relationships with senior stakeholders
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
• Comfort operating across different client types, business models, and strategic challenges
• Ability to synthesize complex information and develop clear, actionable strategic recommendations
• Comfort moving between big-picture strategy and tactical execution
• Problem-solving mindset and intellectual rigor

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation
• Flex days
• Sick days
• Access to online services for families and new parents
• Summer Fridays
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts