Marketing Brand & Campaign Associate

Culligan Quench is seeking a Brand & Campaign Associate to lead the planning, execution, and delivery of brand governance and integrated advertising campaigns across multiple channels. The role will involve managing end-to-end campaign development, partnering closely with paid media team to decide creative, media, and cross-functional marketing to bring Culligan Quench’s brand strategy to life at scale.

Requirements

• Brand governance, frameworks, guidelines, messaging, brand design, elements for company and product brands across the portfolio.
• Integrated campaign strategy and planning, managing planning, asset development, approvals, refresh ads, and launch across digital, social, search, CTV, web, print, and experiential.
• Creative leadership and agency management, writing and stewarding creative briefs, partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performance objectives.
• Digital experience and conversion alignment, optimizing digital journey alignment, working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.
• Performance measurement and optimization, managing the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.

Benefits

• Competitive base salary
• Tuition reimbursement
• Medical, vision, and dental insurance
• Short- and long-term, supplemental, and company-paid life insurance
• 401(k) retirement savings plan
• Paid Time Away