Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company looking for a Marketing Director to drive marketing strategy and execution for innovative cardiovascular therapies across France & Benelux. The role combines strategic contribution with strong operational leadership to support successful product launches and sustainable brand growth.
Requirements
- Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
- Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs.
- Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face-to-face interactions.
- Partner with Sales leadership to support field force enablement, including training on brand strategy, campaigns, and tools.
- Lead market research activities and competitive analysis to inform both tactical decisions and forward-looking planning.
- Act as a key partner to Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution.
- Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.
- Manage relationships with external agencies, media partners, and event organizers to ensure high-quality delivery aligned with brand objectives.
- Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives.
- Own and manage marketing budgets and financial processes in line with strategic and operational priorities.
- Monitor brand performance, launch progress, and key business risks, providing regular updates to local and EU stakeholders.
- Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working.
- Provide leadership and direction to marketing resources and extended cross-functional contributors to drive accountability and performance.
- Contribute to the definition of operational priorities and resourcing to support business objectives.
- Support the development of marketing capabilities, best practices, and cross-functional collaboration within the affiliate.
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
