Brand Educator-Augusta, ME

Brand Educators (BE) educate consumers on Diageo Brands during on, off, and experiential special events. They must deliver a unique sampling experience, help consumers make informed brand decisions, and humanize the brand. BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase Diageo client brands.

Requirements

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures