Brand Educators (BE) educate consumers on Diageo Brands during on, off, and experiential special events. They must deliver a unique sampling experience, help consumers make informed brand decisions, and humanize the brand. BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase Diageo client brands.
Requirements
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pay for bar spend or product via company issued debit card
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. β uniforms, event materials)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures