Brand Educator-Portland, ME

The Brand Educator is responsible for educating consumers on Diageo Brands during events, promoting brand awareness and increasing sales. They must be able to deliver a unique sampling experience and provide product knowledge to consumers.

Requirements

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pick up or accept delivery of promotional materials from Event Team
• Maintain proper care and return of company property
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market