The Brand Educator is responsible for educating consumers on Diageo Brands during events, promoting brand awareness and increasing sales. They must be able to deliver a unique sampling experience and provide product knowledge to consumers.
Requirements
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pick up or accept delivery of promotional materials from Event Team
- Maintain proper care and return of company property
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market