As a Social Media Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance.
Requirements
- Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing and in the regulated space (Health/Pharma and Banking)
- Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
- Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
- Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.
- Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
- Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.
- Complete all assigned reports every month, ensuring 99% of deadlines are met, to deliver timely and relevant insights to clients and stakeholders.
- Attend 95% of team meetings during the year, including any mandatory connects, to actively contribute insights, share knowledge, and foster collaboration within the team.
- Successfully complete required learning courses from our internal hub to stay updated on company policies and requirements.
- Identify and complete two relevant non-required learning courses per quarter to enhance expertise in data storytelling, advanced analytics techniques, or emerging social media platforms and technologies.
- Maintain a 98% accuracy rate in all reports by proactively monitoring data discrepancies, investigating potential issues, and implementing timely solutions to ensure data integrity and consistency.
- Implement one workflow optimization per quarter to streamline analysis processes, improve efficiency, and enhance the delivery of actionable insights.
- Contribute to a minimum of two non-recurring requests per quarter aimed at supporting revenue growth and/or marketing initiatives
- Minimum 4 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
- Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
- Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
- A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
- Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
- The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
- Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
- The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.
- Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
- The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
