VP, Integrated Media Planning (B2B)

The Vice President, Integrated Media Planning assumes responsibility for a large integrated account across multiple channels to provide media and account leadership, cultivating client and media relationships, and managing a team.

Requirements

• Bachelor’s degree in marketing or related field
• 12 + years of media planning experience, which include progressive client management experience
• Hands on knowledge for programmatic, search, social, mobile and media technology solutions
• Deep understanding of digital media; understanding of traditional media as well. Deep understanding of how analytics can inform media plans
• In-depth experience with B2B planning and media planning/execution
• Extensive understanding and knowledge of media, business analytics methodologies, partners and frameworks
• Extensive project and process management experience with large clients and high volume of activity
• Ability to translate business problems into actionable media and non-media solutions for digital capability
• Deep knowledge and experience with multiple communication channels and their role in brand marketing
• Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
• Ability to generate big ideas with strong motivational skills that can apply to all staff levels
• Proven leadership ability – experience managing multiple groups of planners, supervisors and directors. Skilled leader of process and output that takes the client outside their comfort zone
• Collaborative and able to successfully bring people from different disciplines, internal and external, together to achieve desired outcomes
• Current knowledge of trends and innovations in media

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave