Analista de Marketing CRM Sênior

We are looking for a Marketing CRM Analyst to join our team and take on a strategic role in the development and execution of multichannel CRM initiatives.

Requirements

• Define and execute multichannel CRM strategies (email, push, WhatsApp, in-app).
• Plan, create, and optimize automated journeys along the customer lifecycle (onboarding, activation, retention, cross-sell, reactivation).
• Develop advanced segmentations based on behavior, value, frequency, propensity, and other data signals to maximize results.
• Lead the design and execution of A/B tests and experiments, with a focus on continuous improvement of CRM KPIs and CRO.
• Monitor and analyze indicators such as open rate, CTR, conversion, churn, LTV, incremental revenue, and ROI.
• Contribute with strategic insights for commercial campaigns, product launches, and growth initiatives.
• Create and manage communication rules and promotional campaigns with high operational volume.

Benefits

• Being part of a company expert in its industry.
• Being part of a team of professionals passionate about traveling around the world through technology and making it possible for others to travel.
• Integrating a team that uses technology as a path of innovation and creation of opportunities.
• Developing your own career in a competitive and challenging world.