Head of Advocacy - France

Diageo is seeking a Head of Advocacy for France to lead the national advocacy strategy and deploy a national team of Brand Ambassadors. The role involves developing and animating advocacy programs, designing and deploying advocacy initiatives, and adapting advocacy content to varied audiences. The successful candidate will have 10+ years of experience in spirits, alcohol, On-Trade marketing, advocacy, or brand activation, with a strong exposure to the French market.

Requirements

• 10+ years of experience in spirits, alcohol, On-Trade marketing, advocacy, or brand activation
• Proven experience in management, having successfully led, inspired, and developed teams on the ground or Brand Ambassadors
• Excellent knowledge of French On-Trade dynamics, spirits culture, and bartender communities
• Demonstrated ability to design and deploy credible, high-impact advocacy and training programs
• Asserted commercial spirit, able to link advocacy to brand development, trial, and business performance
• Excellent communication and storytelling skills, with the ability to influence and inspire highly expert audiences and internal stakeholders
• Solid coaching, planning, and stakeholder management skills in complex and matrix environments
• High level of professionalism, responsibility, and compliance excellence
• Professional mastery of French and English, enabling effective collaboration and communication

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance