Senior Brand Manager
DiageoShanghai, China
Posted February 11, 2026
Full Time
About the Company
Diageo is the world's leading premium alcohol company, founded on people of great character and values. We're looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Job Description
Join Diageo Greater China as a Senior Brand Manager to lead the growth of Don Julio, Tanqueray, and Smirnoff in China. The role involves category & portfolio strategic development, leadership, brand development, and P&L accountability. Key responsibilities include capturing market trends, developing local growth drivers, building a high-performing culture, and managing budgets. The successful candidate will have a proven track record in complex portfolio management and a sensitivity to market trends.
Requirements
- Proven track record running complex portfolio in vibrant China marketing environment and multinational company/global mix
- Related alcohol industry experience with bar/bartender relationship is preferred
- Successful experience managing brands from innovation development to new product launch in GC
- Experienced in managing P&L and large budgets with attentions to efficiency
- Sensitivity& agility on market/category trends with high level of curiosity and brilliant execution to bring it to life
- Seasoned leadership and to lead without authority in cross function works
- Proven ability to inspire and coach broader brands team from good to great
- Fluent English and ability of communicate externally (with local customer and bartenders)
Benefits
- Flexible working hours
- Inclusive and diverse culture
- Opportunities for career growth and development
