As a Technical Lead in Marketing Automation, you will lead technical delivery teams on end-to-end implementation of marketing automation projects, develop technical requirements, and provide technical consulting services to various stakeholders.
Requirements
- Minimum 5 years experience working in data-driven marketing automation utilising platforms such as Unica, Salesforce Marketing Cloud, Adobe Campaign, Braze etc.
- Minimum 2 years experience in implementing and operationalising marketing automation capability in large organisations.
- Experience working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns.
- Experience working with integrations into various Database systems both on-premise such as Teradata, Oracle as well as on cloud such as GCP, and AWS environments.
- Experience in using SQL to perform various analyses using data.
- Experience in implementing solutions involving reporting solutions, and BI dashboards such as Tableau, Power BI etc.
- Experience in implementing solutions that involve Data Engineering using various data integration technologies such as file-based integration, APIs etc.
- Experience in both batch-based as well as real-time marketing solutions leveraging offline & online data.
- Familiarity with programming languages such as Java, Python, PHP etc.
- Systems and business analysis skills, including delivery of high-quality technical specifications and process documentation.
- Consulting skills, including stakeholder management across technical and non-technical teams.
- A background in managing multiple key projects or consultative work with a good track record of delivering success for a client or agency's business.
- Pragmatic problem solver with a keen attitude to deliver business outcomes.
- Excellent written and oral communication skills.