The Field Marketing Manager – Americas will own the field marketing strategy, plan and results for a defined pod or business unit within the Americas region, with a primary focus on generating marketing-sourced pipeline and bookings. This role combines strategic planning and hands-on execution across integrated campaigns, events, webinars and ABM programs, in close partnership with Sales and cross-functional Marketing teams.
Requirements
- Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals.
- Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings.
- Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights.
- Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority.
- Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets.
- Use data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment.
- Design and execute multi-channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals.
- Own end-to-end delivery of field marketing activities — brief development, project management, enablement, execution and debriefs — with extreme attention to detail and operational rigor.
- Partner with Demand Generation, Product Marketing, Brand, and Corporate Events to ensure Americas field programs are on-brand, on-message and coordinated across channels.
- Build strong, trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews.
- Align on coverage models, territories, key accounts and follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings.
- Collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works.
- Champion the use of AI across field marketing workflows — from audience and target account list refinement to content creation, testing and reporting — to increase throughput and impact.
- Pilot new AI-driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption.
- Own pod-level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI.
- Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations.
- Use data to identify gaps in the funnel, propose corrective actions, and test alternative approaches to unlock growth.
Benefits
- Flexible work environment
- Global days of service
- Comprehensive health benefits
- Meeting free days
- Generous time off policy
- Wellness programs
