Performance Marketing Specialist

The Performance Marketing Specialist will drive strategic growth across digital marketing channels and work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.

Requirements

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads
• Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities
• Conduct A/B testing to improve ad creatives, landing pages, and audience targeting
• Manage campaign budgets and allocate resources to maximise ROI
• Develop and implement SEO strategies to complement paid efforts
• Create detailed performance reports with actionable insights for stakeholders
• Collaborate with the content and design teams to produce high-converting ad creatives
• Stay up-to-date with the latest digital marketing trends, tools, and best practices

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and professional development