We're looking for a Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions to lead two teams and drive lifecycle strategy across emerging categories like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural moments.
Requirements
- 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement
- 4+ years managing high-performing teams
- Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
- Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
- Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
- Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
- Highly motivated, organized, and able to manage multiple workstreams with competing timelines
- Passion for customer experience and increasing the value of customers
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave in compliance with applicable laws
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program