Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions

We're looking for a Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions to lead two teams and drive lifecycle strategy across emerging categories like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural moments.

Requirements

• 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement
• 4+ years managing high-performing teams
• Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
• Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
• Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
• Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
• Highly motivated, organized, and able to manage multiple workstreams with competing timelines
• Passion for customer experience and increasing the value of customers

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off and paid sick leave in compliance with applicable laws
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• Mental health program