Social Strategist

Dorsia is a hospitality-tech startup looking for a Social Strategist to define its social media strategy across various platforms, including Instagram, X, Reddit, and emerging platforms. The ideal candidate will have 4-7 years of experience in social strategy or digital platforms, a deep understanding of social algorithms and audience behavior, and hands-on experience using AI tools in creative workflows.

Requirements

• Define platform-specific strategies across Instagram, X, Reddit, and emerging platforms
• Design and run experiments to determine what works for Dorsia
• Establish and evolve long-term social narrative arcs based on performance, cultural relevance, and audience behavior
• Use AI tools to identify trends, generate and test content concepts, optimize formats, and analyze performance at scale
• Monitor cultural and platform signals to inform brand campaigns, product launches, and in-app moments
• Translate brand, product, and partner priorities into platform-native social strategies
• Partner with Brand Marketing to align social strategy with cultural moments, partner activations, and campaigns
• Advise on influencer and creator strategy from a platform performance and audience perspective
• Identify opportunities for social-led moments to ladder into lifecycle marketing, in-app merchandising, or GTM initiatives
• Build dashboards or reporting frameworks that clearly articulate what’s working, what’s not, and why
• Surface clear recommendations and decisions based on data, not anecdote
• Translate the master marketing calendar into platform-specific social execution plans and experiments

Benefits

• Competitive salary tailored to experience and market
• Equity
• Flexible PTO
• Medical, dental and vision insurance
• 401(k)
• FSA
• Commuter benefits
• Access to One Medical, Teladoc, Talkspace, Kindbody
• In-office lunch 3 days a week
• Employee Dining Credits