Category Lead

Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category, and develop marketing plans to drive sales growth and improve brand image.

Requirements

• At least four years of experience in product or brand marketing for a Direct To Consumers (D2C) company
• Bac+5 in Marketing
• Experience managing campaigns and coordinating with legal teams
• Solid knowledge of traditional and digital media
• Excellent verbal and written communication skills
• Commercial acumen to understand the impact of the income statement and effectively achieve category objectives
• Ability to use creativity to develop innovative marketing strategies and initiatives
• Collaborative team player with excellent relationship-building skills
• Able to manage multiple complex and multiple projects simultaneously
• Analytical mind with the ability to analyze data and derive actionable insights for business growth
• Proven ability to work well under pressure and adapt to the changing pace of the business environment
• Fluency in English (B2 minimum) and fluency in French