The Field Product Marketing Manager drives the local product portfolioās life cycle in close collaboration with the Business Unit relevant product managers and the local Sales team.
Requirements
- Conduct market gap and product fit analysis to select products fitting the particular market needs.
- Define price positioning on the local market.
- Contribute to New Product Marketing Customer Requirements
- Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
- Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities.
- Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
- Own End of Life process for their portfolio in their geography.
- Input into product local sales strategy and contribute to its execution with the sales team and partners.
- Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales.
- Represent Eaton in local standards committee and norm groups related to the focus products.
- Coordinate certification of localized products and solutions with local test labs and authorities.
- Collect and provide local geography Voice of Customer (VoC) and regulatory insights to Product Line Product Managers in the relevant Business Unit(s) to support specifications and business cases for new product development and adjustments of the existing portfolio.
- Run specific solicited VoC campaigns for future Level 1 or 2 New Product Development.
- Provide input on competitive local analysis of supported product ranges, including offer, product details, pricing, and other local competition market intelligence.
- Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
- Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).
- Ensure adapted and relevant sales enablement content materials are developed, validate and apply any localization if/as needed (trainings, support material).
- Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.
- Deliver deeper technical trainings to technical personas at partners and customers related to the product portfolio.
- Input product-focused insights for local geography segment Playing to Win including prework and workshop contribution.
- Be the Eaton spokesperson during events and PR opportunities as a local product portfolio expert.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
