Channel Strategy Lead

We're a social and content agency led by talent and fuelled by technology. We're looking for a Channel Strategy Lead to play a pivotal role in our growing team, shaping campaign approaches, defining KPIs, and delivering integrated work across multiple platforms.

Requirements

• Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
• Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.
• Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
• Driving commercial success for accounts, understanding targets and pushing growth within retainers.
• Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
• Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
• Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
• Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
• Testing and innovation – A/B testing, alphas/betas, creative experimentation.
• Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

Benefits

• Private Healthcare & Life Insurance
• 25 Days+ Holiday
• Annual Team Mini break in the UK or abroad, Regular Socials