Direct Response Copywriter/Creative Strategist
ElavateLondon, England, United Kingdom
Posted March 1, 2025
45000 - 60000 GBP year
Full Time
About the Company
Elevate, and the banks it supports, provide responsible, tech-enabled online credit solutions to consumers for immediate relief today and help them build a brighter financial future. They are committed to rewarding borrowers’ good financial behavior with features like interest rates that can go down over time, free financial training and free credit monitoring. Elevate’s suite of groundbreaking credit brands includes RISE, Elastic and Today Card. They have originated over $10 billion in non-prime credit to more than 2.7 million non-prime consumers to date. For more information, please visit http://www.elevate.com.
Job Description
Direct Response Copywriter/Creative Strategist to create compelling copy for performance video ads and develop creative strategies to exceed Meta new customer acquisition targets.
Requirements
- Crafting high-converting, direct response copy
- Developing creative strategies and concepts for video ad campaigns
- Analyzing performance data to identify winning creative patterns and optimize copy
- Briefing creative concepts to video editors and UGC creators
- Acting as a creative thought leader within the Growth team
- Identifying opportunities to expand Elavate's reach through new creative formats, messaging angles, and audience segments
- Building and maintaining a library of high-performing creative assets and copy frameworks
- Collaborating with influencer marketing to ensure consistent messaging across all channels
- Achieving set CPA & Volume targets
- Efficient delivery of creative strategies and copy at scale that meet or exceed our advertising goals
- Improving key performance metrics including click-through rates, conversion rates, and overall ROAS
Benefits
- Performance Bonus (Up to 50%)
- Vitality Private Health Insurance
- Free Elavate Products Monthly
- Direct access to Founder