DTC Head of Performance
ElavateLondon, England, United Kingdom
Posted February 2, 2025
55000 - 75000 GBP
Full Time
About the Company
Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026.
Job Description
We're looking for a DTC Head of Performance to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc.
Requirements
- 2+ years experience in growth/optimization roles for D2C subscription businesses
- Proven track record of improving key metrics (CVR, LTV, AOV) through testing and optimization
- Experience with subscription platforms (ReCharge, Skio, Loop) and analytics tools
- Strong understanding of unit economics and subscription business models
- Experience managing multiple growth experiments simultaneously
Benefits
- Up to £10,000 Annual learning & Development Budget
- Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option)
- Vitality Private Health Insurance