Regional Marketing Specialist - APJ

At Element Biosciences, we are passionate about developing high performing products to study genomics with unprecedented flexibility and quality. We are seeking an experienced Regional Marketing Specialist to support the channel partners, sales director and drive outbound activities that execute the business strategy and objectives in Asia Pacific Japan.

Requirements

• Spearheading the development of an annual marketing plan and budget
• Collaborating with the global marketing team to ensure alignment with the latest tools, guidelines, and standards
• Regionalizing and localizing core marketing programs across APJ countries
• Crafting, developing, and distributing marketing collaterals, gimmicks, and campaign assets to enhance customer engagement and generate leads
• Implementing lead and demand generation activities to broaden the customer database in APJ
• Lead and drive co-marketing activities with channel partners including physical, hybrid and virtual events
• Analyzing marketing plans to optimize and enhance marketing campaigns
• Sourcing, engaging, and collaborating with third-party vendors to ensure the successful execution of campaigns and assigned tasks
• Driving paid media initiatives to bolster brand awareness in the region
• Establishing and managing relationships with Key Opinion Leaders (KOLs) from a consulting standpoint
• Facilitating lead-sharing and co-selling initiatives in collaboration with Product Management, monitoring success, and intervening for improvement when necessary