Lantern is transforming how members access specialty care — and as we scale, the systems, data, and technology that power our marketing engine must scale with us. As Director of Marketing Operations & MarTech, you will own the infrastructure, processes, and tools that enable Lantern's marketing and growth teams to operate with speed, precision, and accountability.
Requirements
- 8+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
- Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
- Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)
- Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
- Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
- Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals
- Strong Candidates will: Experience supporting both B2B (employer/health plan) and B2C (member-facing) marketing programs within the same organization
- Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence program ecosystems
- Ability to architect and manage complex data integrations between MarTech, CRM, and product or engineering platforms
- Strong instincts for process design — able to identify inefficiencies, build scalable systems, and document workflows that a growing team can execute consistently
- A builder's mindset: comfortable operating in an environment where infrastructure is still maturing and the opportunity to create lasting impact is significant
- Executive presence and storytelling ability — capable of translating operational data and MarTech investments into clear business narratives for senior leadership and client stakeholders
- Passion for Lantern's mission to make excellent specialty care accessible and affordable for every member
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
