Marketing Lead
eRecruiterLagos, Lagos State, Nigeria
Posted February 3, 2026
Full Time
About the Company
eRecruiter Africa is a pan‑African recruitment consulting firm dedicated to placing the client first. It offers a full suite of talent‑acquisition services—including contingent search, cost‑effective recruitment, HR consulting, strategy design and implementation, process outsourcing, and brand management—to deliver precisely matched candidates across the continent. The firm differentiates itself by asking the right questions, deeply understanding local markets, and tailoring solutions that fit both role and culture. With a 99 % client‑retention rate, eRecruiter consistently delivers the right talent the first time.
Job Description
Our client is seeking a Head of Marketing to build and lead a performance and brand-oriented marketing org. The candidate will own growth across demand generation, product marketing, brand, content, PR, digital/mobile, offline/field, and diaspora-targeted remittance campaigns.
Requirements
- 8+ years in B2B/B2C SaaS, fintech, or remittance marketing with 3+ years in senior leadership
- Proven experience scaling mobile apps and remittance or payments products via paid and organic social
- Direct experience running acquisition and retention campaigns targeted at Nigerians and Ghanaians in the UK and/or Canada
- Demonstrated experience planning and executing offline/community campaigns and events with measurable ROI
- Strong data-driven skills: cohort analysis, attribution, mobile attribution tools (Adjust, AppsFlyer, Branch), and A/B testing
- Familiarity with UK and Canadian privacy/advertising rules (GDPR/PIPEDA) and remittance compliance considerations
- Payments, remittances, or financial services experience required
- Existing agency/partner relationships in the UK and Canada
- Multilingual skills relevant to target communities
- Experience with ASO, influencer commerce, and creator-led activations
