Marketing Manager - Alliances

The Alliance Marketing Manager is responsible for leading marketing efforts across multiple alliance channels to support and elevate EssilorLuxottica business performance. This role develops and executes strategic marketing and communication plans aligned to annual objectives, working in close partnership with internal commercial, product (lens and frame), and ancillary business teams.

Requirements

• Develop and execute alliance-specific marketing plans aligned to overall business and commercial strategy
• Lead marketing efforts across multiple alliance channels, including owned and unowned alliances, including communications, events and ongoing engagement initiatives
• Partner cross-functionally with lens, frame, and ancillary business teams to ensure strategies are aligned to organization strategic initiatives and a coordinated presence across alliance touchpoints
• Serve as the primary marketing liaison for assigned alliances, ensuring alignment of messaging, priorities, and execution
• Support sales performance by identifying opportunities to enhance marketing impact and collaborating with commercial teams on promotional initiatives
• Develop comprehensive communication plans to elevate EssilorLuxottica products, services, and innovations within alliance networks
• Plan and execute integrated marketing presence at key alliance events
• Coordinate with internal stakeholders and external vendors/agencies to deliver high-quality event activations
• Build and deliver presentations to support alliance meetings and speaking opportunities
• Manage alliance marketing budget line items by initiative; track spend and ensure alignment with business objectives
• Manage external vendors, agencies, and freelance partners to deliver creative, production, and event support
• Analyze program performance and translate insights into recommendations for optimization

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Various employee discounts