The Opportunity
theSkimm, a part of Everyday Health Consumer, is hiring a Senior Product Manager. This role sits at the center of theSkimm’s biggest opportunity: transforming a highly trusted brand and massive audience into deeper, more personalized engagement — and ultimately, sustainable business value. You’ll be the connective tissue across the product ecosystem and the champion of making every user interaction feel intentional, valuable, and unmistakably Skimm. We’re looking for a strategic, user-obsessed Product Manager to own the end-to-end customer journey across all Skimm surfaces: newsletters, website, and the app. Your mission: build a seamless, connected experience that moves millions of millennial women from first touch to habit-forming engagement, and turns that engagement into measurable revenue growth, stronger retention, and long-term business value.
Requirements
- Identifies the real customer problems we need to solve — and turns them into opportunities that drive audience and revenue growth.
- Maps what should happen at every step of the user journey to help people progress with clarity and confidence.
- Pinpoints where our surfaces (email, site, app) need improvements to reduce friction and unlock engagement.
- Ships the right solutions — quickly — by deciding what to build, refine, or retire in service of aggressive performance and business goals.
- Defines and owns how we measure success through user behavior, product usage, conversion, and retention — and holds teams accountable to delivering meaningful outcomes.
- Own the customer journey from first impression to long-term loyalty
- Define, optimize, and continuously evolve the user flow across newsletters, web, and the app.
- Build a cohesive strategy that accelerates activation, engagement, and retention
- Own our short and long term product roadmaps for our portfolio of products and services and the systems which drive those experiences
- Ensure continued audience-facing improvements, compliance, and security across our suite of products wrapped in an experience that continuously delights consumers and contributes to the growth of the organization
- Manage stakeholder communications. Set and continually manage expectations.
- Understand and identify the best partners in our space and work with cross-functional teams to connect our vision with those partners
- Author use-cases and user stories and build shared understanding
- Provide clear vision and scope documentation, use cases, workflows, wireframes, design requirements, and other materials needed to support product creation and refinement
- Drive cross-surface product experiences
- Partner across the organization to connect disparate surfaces into one clear ecosystem
- Build the “glue” between surfaces — smarter content discovery, personalized triggers, cross-promotions, onboarding, and lifecycle nudges
- Lead experimentation & insights
- Develop and run a roadmap that is driven by qual and quant insights
- Dig into data and user signals to identify friction points and breakthrough opportunities
- Champion a culture of learning, constant iteration, and clarity around what moves the funnel
- Shape how Skimm shows differentiated value
- Clarify and elevate our paid value proposition within the broader Skimm universe
- Partner with the content team to drive upgrades, return visits, and habit-forming moments
- Build for scale
- Create frameworks, systems, and repeatable playbooks the whole org can use
- Manage cross-functional alignment so teams are rowing in the same direction
Benefits
- Comprehensive medical, dental and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- paid holidays
- family building and caregiving support
- generous Family Care and Parental leave
- Fitness Reimbursement
- access to wellness programs
