Practice Liaison

Responsible for implementing a coordinated referral partner marketing plan to originate, drive, and grow referrals to EyeCare Partners. The Practice Liaison will execute initiatives to increase loyalty and preference among internal and external provider referral sources, accelerate new EyeCare Partners doctor practice growth, and maximize multidisciplinary operational efficiencies.

Requirements

• Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources
• Utilize a customer relationship management (CRM) system to build, develop and maintain current and potential referral sources
• Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
• Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
• Develop, plan, and execute a regular cadence of educational seminars, grand rounds, dinners, meet and greets between current and potential referral sources for our physicians and team
• Work with practice leaders, key physicians, and teams to develop, implement, and expand satellite locations
• Actively partner with business development director, liaison program manager, Marketing, Division VP, growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth
• Be the point of contact for medical, trade and physician organizations within the practice’s current and future markets
• Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives
• Participate in physician recruitment interviews to communicate the liaison role in the building of their practice
• Develop, plan, and execute new ECP provider introductions and practice building initiatives
• Facilitate co-management relationships with practice doctors, external referral sources, and team members
• Other duties as assigned